Do any of these situations sound familiar?
“My distributors overseas don’t do any selling for me.”
“My foreign partners can’t get the job done.”
“We transferred a new Vice President from New York to Wisconsin, and it only made matters worse.”
“Bob was a real pro, but since the new assignment, he’s been ineffective.”
“I’m sending managers out to Asia, and they’ve never lived there.”
“After 2 years, we still can’t sell our product in Japan.”
“The people in India keep making difficult demands on us.”
“How do I deal with Eastern Europe?”
Cross Cultural Services
Believe it or not, these problems are cultural. The system of doing things in other places always differs from our own.
- Learn the system
- Learn the people
- Learn the procedure