30 Jul Marketing Overview: Digital
Marketing Overview: Digital
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One Liners:
“Digital marketing shouldn’t be separated from regular marketing. The approaches need to match!”
“Google is the largest market in the world- it needs investment & attention.”
“Who are we writing to?”
“There are many tool salespeople in my industry. They sell a trick, an app, a piece of tech. Marketing still is about strategy, messaging, branding and getting people interested!”
Phase 1
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Strategy
What are your goals (numbers) and what are your objectives? (how do you look to the world?
What is your promise
Phase 2
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“Website Soft Landing”
Can I find you? Are you Google-able?
How does your site look and feel?
Is it welcoming?
Do I learn something every time I go?
Is it a tool, or just a brochure?
Are you applying Social Media correctly?
Are you answering the 4 questions?
Who is the client?
What is his/her problem?
What is our solution?
Why is our solutions better?
Phase 3
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Using the tools (tactics)
Ad tech
Blogging
SM
Multiple offers
Keywords
Back end tagging
Audio/video/text
Content that is relevant to the problem you solve
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