30 Jul Marketing Overview: Digital
Marketing Overview: Digital
“Digital marketing shouldn’t be separated from regular marketing. The approaches need to match!”
“Google is the largest market in the world- it needs investment & attention.”
“Who are we writing to?”
“There are many tool salespeople in my industry. They sell a trick, an app, a piece of tech. Marketing still is about strategy, messaging, branding and getting people interested!”
What are your goals (numbers) and what are your objectives? (how do you look to the world?
What is your promise
“Website Soft Landing”
Can I find you? Are you Google-able?
How does your site look and feel?
Is it welcoming?
Do I learn something every time I go?
Is it a tool, or just a brochure?
Are you applying Social Media correctly?
Are you answering the 4 questions?
Who is the client?
What is his/her problem?
What is our solution?
Why is our solutions better?
Using the tools (tactics)
Back end tagging
Content that is relevant to the problem you solve