Rob Garber is a skilled marketing executive with over 20 years of experience in a variety of product/service industries. His work has focused on developing and implementing business-to-business marketing strategies, market and competitive intelligence, new product development, and strategic market research.
During his eight-year tenure at IBM, Rob played a key role on the ibm.com teleweb strategy team as focal point for Market Intelligence (MI), working closely with the global MI team and outside analysts to drive market research results into the teleweb strategy process. In that role, he provided thought leadership and insights into market and competitive activity. ibm.com is a $12B business for IBM and is its most profitable channel.
Also at IBM, Rob created key deliverables and was an internal consultant and member of the market intelligence team in support of the Mid Market solutions marketing organization, both globally and for the Americas group. Rob provided market and competitive intelligence that directly fed marketing and sales decisions on opportunity, messaging, coverage, and new offerings on a regional and industry basis.
At IBM Rob also worked in the Software Group with the World Wide Director of Marketing for Content Management developing marketing programs to increase demand generation and market share for this IBM e-Business solution for digitizing and managing multimedia objects on a large scale. His career at IBM started in the Internet Division where he was brought in as a Marketing and Sales consultant to join a cross-functional team of marketing, technical and content professionals developing and launching the first e-Business information venture in IBM’s new Internet division.
Prior to joining IBM, which had been a client, Rob led his own marketing and sales consulting firm offering a range of services including competitive analysis, strategic planning, marketing plan development, market research, tactical sales strategy, and sales presentation development. Projects focused on making the business development processes more effective and productive for corporations and non-profit organizations.
Over his twenty-plus year career, Rob also held key positions in marketing, strategic research, sales management and sales in business publishing and business research with companies such as Times Mirror, Find/SVP and Research Institute of America.
Rob earned his MBA in Marketing with distinction at Pace University. He also holds a MS in Behavioral Science from Columbia University and a BA in Psychology from Long Island University.